Privacy Notice

1. Introduction

We are committed to protecting your personal data and respecting your privacy. This notice explains how we collect, use, and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

DataReal
Research Centre
Clock Tower Park
Liverpool
L10 1LD

We are the data controller responsible for your personal data.

3. What Data We Collect

We may collect and process the following types of personal data:

  • Name, email address, phone number, postal address
  • Communications and correspondence
  • Website usage data (via cookies and analytics tools)

4. How We Collect Your Data

Data is collected directly from you when you:

  • Register or sign up for services
  • Contact us via email or other channels
  • Interact with our website or digital platforms

5. Legal Basis for Processing

We process your personal data under the following lawful bases:

  • Consent
  • Contractual necessity
  • Legal obligation
  • Legitimate interests (e.g. service improvement, fraud prevention)

6. How We Use Your Data

Your data may be used to:

  • Provide and manage services
  • Respond to enquiries and support requests
  • Process payments and refunds
  • Improve our website and services
  • Comply with legal obligations

7. Data Sharing

We may share your data with trusted third parties such as:

- IT and hosting providers
- Payment processors
- Legal and regulatory authorities
All partners act on our instructions and are bound by data protection obligations.

8. International Transfers

Where data is transferred outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions.

9. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this notice or as required by law. Specific retention periods may vary depending on the type of data.

10. Your Rights

You have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure
  • Restrict or object to processing
  • Data portability
  • Lodge a complaint with the ICO

11. Updates to This Notice

We may update this notice from time to time. The latest version will always be available on our website.